Seminar by Dr Michael Katharakis on the 2nd day of the "Workshop on Internationalization of SME,Competitiveness in Export and Trade"
Venue: Hotel Doryssa Seaside Resort, 83103 Pythagorion Samos, Greece. 11-13 June 2012
2nd Day 12.06.2012. Workshop on “Business Clusters: the process of establishing sustainable growth and internationalization potential of SMEs in CEFTA region”
1st Day 11.06.2012. Workshop on “Export Marketing and Export Market Research Support for CEFTA Countries”
Venue: Hotel Doryssa Seaside Resort, 83103 Pythagorion Samos, Greece. 11-13 June 2012
2nd Day 12.06.2012. Workshop on “Business Clusters: the process of establishing sustainable growth and internationalization potential of SMEs in CEFTA region”
Moderator: Dr. Michael Katharakis - Lecturer on Business Clusters,
Topics: Greece, Innovation and competitiveness increase through clustering, Barriers in cluster formation, Aggregation process, Networking tools, processes and their importance, Cluster formation-opportunities for clusters, Regional initiatives for innovation, Cluster policies, Cluster management, Case studies of clustering efforts in Europe, Open discussion, Conclusion and closing of the workshop
1st Day 11.06.2012. Workshop on “Export Marketing and Export Market Research Support for CEFTA Countries”
Moderator: Mr. Babis Filadarlis – Consultant, Global
Greece – International Business Projects,
Greece
Topics: Globalisation & Export development, Export
Marketing concepts, International Business Competitiveness, The role of
Intermediary Support Organizations, Export Support around the world, Types of
Export Marketing Services, Export Development Strategy, Export Readyness Tests,
Export Mareting Planning, Export Research Basics, Using international
directories for market research purposes, Searching with various Google
services on a professional level, Finding export information for the daily
business purposes, Using the Internet as an export knowledge library, Use of
international companies and product databases, Use of tender- and technology
databases, Finding the right sources and databases, Commercial information
suppliers, How companies can be presented and be found better in the Internet, Tips
and tricks around the Internet in the export business, Conclusion and closing of the workshop, Dinner
hosted by the DIHK-CEFTA Project
2nd Day 12.06.2012. Workshop on “Business Clusters: the process of establishing sustainable growth and internationalization potential of SMEs in CEFTA region”
Moderator: Dr. Michael Katharakis - Lecturer on Business
Clusters,
Topics: Greece, Innovation and competitiveness
increase through clustering, Barriers in cluster formation, Aggregation
process, Networking tools, processes and their importance, Cluster formation-opportunities
for clusters, Regional initiatives for innovation, Cluster policies, Cluster management, Case studies of
clustering efforts in Europe, Open discussion, Conclusion and closing of the
workshop
3rd Day 13.06.2012. Workshop on
“Internationalization of SMEs: Competitiveness in Export and Trade”
Moderator: Mr. Nikolaos Archontis - Research and
Investment Consultant, Panhellenic Exporters
Association, Greece,
Topics: Overview of the long-time trade relations
between Greece and the CEFTA countries, Greece –amongst the significant
exporters for the CEFTA markets, The Greek experience in trading with CEFTA
countries – case study guide for each and every member state, Hands-on procedure roadmap for facilitating
the trade in EU-Western Balkan countries zone in terms of real economy, “DOs and DONTs roadmap” for every CEFTA member
state, Statistical data depicting dynamic sectors of bilateral trade, based on
Greece’s external trade and experiences of Greek exporting companies to the
region
